SiraTeam

The aim of this project was to redesign a user-friendly and appealing interface for a website specializing in the sale of sports equipment for gyms, schools, hospitals, hotels, and condominiums. The site serves as a catalog for both products and services, offering technical support, fitness area design and optimization, and equipment rental and leasing. The redesign emphasizes intuitive navigation and a clean layout, making it simple for users to explore offerings, thus improving the overall user experience.

Role

UX/UI Design

UX/UI Design

Industry

E-commerce

E-commerce

Stage 1: Client Meetings and Website Audit

The project began with comprehensive meetings with the client to understand their vision and requirements. A thorough audit of the client's existing website was conducted to identify strengths, weaknesses, and areas for improvement. This stage laid a solid foundation for the subsequent design and development phases.


Stage 2: Information Architecture and Look and Feel Design

Based on the insights gathered, the next step involved creating the information architecture to effectively organize offers into different categories. Concurrently, the overall look and feel of the website were designed to ensure an intuitive and visually appealing user experience. This stage focused on establishing a cohesive and user-friendly interface.

Stage 3: Home Page Design and Client Interaction

In this stage, the design of the home page was developed, incorporating feedback and insights from ongoing interactions with the client. This iterative process ensured that the home page aligned with the client’s vision and effectively highlighted the key features and offerings of the platform.


Stage 4: Website Design

Building on the home page design, the complete website was designed, ensuring a consistent and engaging user experience across all pages. This included refining the visual style, interactive elements, and overall user interface to create a seamless browsing experience.


Stage 5: Handoff to Development Team

The final stage involved delegating the project to the development team. All necessary assets, including visual elements, documentation, and detailed examples of interactions, were provided. This ensured a smooth and accurate implementation of the design vision, facilitating effective communication and collaboration between the design and development teams.

Prototype


Key Takeaways

This project underscored the importance of thorough initial client meetings and a comprehensive website audit to understand the existing strengths and areas for improvement. Establishing a clear information architecture and cohesive look and feel was crucial for creating an intuitive and visually appealing user experience. Iterative design processes, especially for the home page, ensured alignment with the client's vision. The detailed design of the entire website maintained consistency and engagement across all pages. Finally, providing comprehensive assets and interaction references to the development team facilitated a smooth transition from design to implementation, ensuring the final product met the highest standards of usability and aesthetics.

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Let's talk!

Don't hesitate to contact me for initiating unique projects, shaping concepts, challenging my endeavors, or discussing potential job prospects.

Let's talk!

Don't hesitate to contact me for initiating unique projects, shaping concepts, challenging my endeavors, or discussing potential job prospects.

Let's talk!

Don't hesitate to contact me for initiating unique projects, shaping concepts, challenging my endeavors, or discussing potential job prospects.

Let's talk!

Don't hesitate to contact me for initiating unique projects, shaping concepts, challenging my endeavors, or discussing potential job prospects.

Marisol Rodriguez

Copyright 2024 by Marisol Rodriguez

Marisol Rodriguez

Copyright 2024 by Marisol Rodriguez

Marisol Rodriguez

Copyright 2024 by Marisol Rodriguez

SiraTeam

The aim of this project was to redesign a user-friendly and appealing interface for a website specializing in the sale of sports equipment for gyms, schools, hospitals, hotels, and condominiums. The site serves as a catalog for both products and services, offering technical support, fitness area design and optimization, and equipment rental and leasing. The redesign emphasizes intuitive navigation and a clean layout, making it simple for users to explore offerings, thus improving the overall user experience.

Role

UX/UI Design

Industry

E-commerce

Stage 1: Client Meetings and Website Audit

The project began with comprehensive meetings with the client to understand their vision and requirements. A thorough audit of the client's existing website was conducted to identify strengths, weaknesses, and areas for improvement. This stage laid a solid foundation for the subsequent design and development phases.


Stage 2: Information Architecture and Look and Feel Design

Based on the insights gathered, the next step involved creating the information architecture to effectively organize offers into different categories. Concurrently, the overall look and feel of the website were designed to ensure an intuitive and visually appealing user experience. This stage focused on establishing a cohesive and user-friendly interface.

Stage 3: Home Page Design and Client Interaction

In this stage, the design of the home page was developed, incorporating feedback and insights from ongoing interactions with the client. This iterative process ensured that the home page aligned with the client’s vision and effectively highlighted the key features and offerings of the platform.


Stage 4: Website Design

Building on the home page design, the complete website was designed, ensuring a consistent and engaging user experience across all pages. This included refining the visual style, interactive elements, and overall user interface to create a seamless browsing experience.


Stage 5: Handoff to Development Team

The final stage involved delegating the project to the development team. All necessary assets, including visual elements, documentation, and detailed examples of interactions, were provided. This ensured a smooth and accurate implementation of the design vision, facilitating effective communication and collaboration between the design and development teams.

Prototype


Key Takeaways

This project underscored the importance of thorough initial client meetings and a comprehensive website audit to understand the existing strengths and areas for improvement. Establishing a clear information architecture and cohesive look and feel was crucial for creating an intuitive and visually appealing user experience. Iterative design processes, especially for the home page, ensured alignment with the client's vision. The detailed design of the entire website maintained consistency and engagement across all pages. Finally, providing comprehensive assets and interaction references to the development team facilitated a smooth transition from design to implementation, ensuring the final product met the highest standards of usability and aesthetics.